Apparently, lots of Google Home speakers were activated by Google's Super Bowl ad:
Early during tonight’s game, Google’s ad for the Google Home aired on millions of TVs. We’ve actually seen the ad before: loving families at home meeting, hugging, and being welcomed by the Google Assistant. Someone says “OK Google,” and those familiar, colorful lights pop up.
But then my Google Home perked up, confused. “Sorry,” it said. “Something went wrong.” I laughed, because that wasn’t supposed to happen. I wasn’t the only one.
I recently asked about how you can stop Alexa from being activated by TV presenters and why Amazon Echos don't respond to TV ads, but this article makes me wonder if Google thought to add the same sort of protections (I suspect the answer is no, but couldn't find any sources to prove it).
Does the Google Home use any sort of frequency detection or signalling to stop advertisements from triggering the device?